people magazine subscription

As magazines scrambled to find new sources of income, people have taken a model that has worked for nearly four decades : high wages subscribers and followers, now about 3.5 million, and advertising. Now , the magazine is changing its subscription model , adding a phased plan for what has been considered as the financial pillar of the Time Inc. magazine empire .
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Kana Okada
Those who subscribe to receive VIP packages popular gift boxes designed by publishers.
On Monday , the magazine launches four new subscriptions . It seeks to attract young , tech-savvy celebrities fans with an annual subscription of $ 10 for new CelebWatch CelebFood and applications. Current fans base, whose members pay about $ 112 for an annual subscription print can pay the same amount for either a print or digital subscription, or you can opt for a package of $ 132 for both.

Observers of celebrities most dedicated , people throw a package of $ 200 per year, which includes print and digital subscriptions , access to new material online, a gift subscription of six months for a friend and gift boxes Intermittent designed by publishers . Gift box includes launch designer note cards inspired shirtdresses this season , animal print scarf influenced by the styles worn by Heidi Klum and vinyl nail wraps that give subscribers a preview of the style of Rihanna.

Larry Hackett, managing editor of People, said it needed to update its approach despite its profitability.

"We need a change. We are not immune to what is going on in the magazine industry ," Hackett said. "We are disrupting our subscription model . "

Although popular suffered a drop in sales of newspapers, it is not as bad as its rivals. Data followed by the Alliance for the audited media show kiosk sales people have fallen 11.8 percent in the first half of 2013 compared with the previous year, but total circulation was stable in 3 5 million. People always generates the highest revenue among the 50 journals in the country , producing $ 1.4 billion in annual subscription and advertising revenues in 2012, according to data collected by John Harrington , a consultant for the magazine. This is roughly equal to the combined revenues generated by four other Time Inc. titles , Real Simple, Time, InStyle and Entertainment Weekly.